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CESAR ROLLS INTO LAS VEGAS

Datatag, the market leading security products provider and the power behind the official UK plant security and registration scheme-CESAR, is using the giant Conexpo exhibition (Las Vegas March 22-26) to introduce the CESAR equipment security and registration scheme to interested parties in the USA. Datatag will target equipment manufacturers, trade associations, and the insurance industry during the 5 day show.

CESAR is the most successful and widely used machinery security and registration scheme in the world, with over 15,000 registrations in 2010 and over 45,000 cumulative registrations, since the scheme's inception in 2007.

CESAR is a proven deterrent against theft and an invaluable aid in recovery. Since the adoption of CESAR in the UK equipment recovery rates have increased from below 5% to over 8%. With over 31% of stolen CESAR registered recovered its no wonder that the insurance industry and leading manufacturers are behind the scheme.

CESAR is now fitted on production lines in the UK, Germany, and the USA by leading manufacturers including John Deere, CAT (through dealer Finning), JCB, Bobcat, Gehl, and Manitou.

CESAR gives each machine a unique, and multi-layered, 'fingerprint' that thieves cannot remove. The unique equipment registration number, given to each machine that appears on triangular, tamper-evident, registration plates on the machine gives the police, and other official agencies, the means to identify and recover stolen machines, even if the manufacturer's identity plates have been removed.

Construction equipment theft is a growing problem in the USA, the insurance industry say theft costs construction companies up to $1 billion per year in lost assets. Professional thieves see construction equipment theft as a low-risk, high-reward opportunity. Typically, the risk of being caught is low because equipment is difficult to trace and is often located on remote, unsecured jobsites. Since construction equipment carries a high price tag, the rewards for thieves are high.

CESAR provides equipment owners with a cost-effective means of protecting their equipment and their businesses from theft.

CESAR can be used to protect construction equipment large and small, from a 30 ton excavator to a hand held drill. 3 different Datatag security kits are available for operated equipment (small skid-steer loaders and above), hand held and guided equipment including drills, saws, compaction plates, and breakers and dipper and loader-end attachments.

The unique CESAR fingerprint is made up of 3 different Datatag security technologies, each contributing to the machine's unique, and permanent, identity. Firstly, the machine is fitted with 2 tamper evident triangular registration plates, which are securely fitted to the chassis and body; with the machines own unique identification number. Secondly, a number of Radio Frequency Identification (RFID) transponders, each the size of a grain of rice, are hidden in the machine each with its own unique programmed code. Thirdly, the machine has patches of unique Datatag forensic liquid DNA painted on to it in a number of locations. The liquid DNA has microscopic DatatdotsĀ® suspended in it which are invisible to the naked eye. It's literally impossible for thieves to remove all the tell-tale identification traces from a CESAR registered machine.

The final element is machine registration. The machine and owners details are registered for life. The secure Datatag database, which contains the data, gives the police and other official agencies 24/7 access to the registration information, which is an important aid in identification and recovery.

Datatag's security experts will be on-hand throughout Conexpo in booth C-4133 to discuss the many benefits of this innovative and successful scheme.

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