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HILLHEAD TURNS OUT A STORM FOR DATATAG

HILLHEAD TURNS OUT A STORM FOR DATATAG

Hillhead opened its doors yesterday for the first day for the biggest bi-annual construction event in the UK, with live demonstrations from a wide range of equipment manufacturers. Hillhead which is hosted at Buxton quarry, Derbyshire reported record attendance for the first day in the history of the show with a footfall of approximately 6,000 unique visitors.

Datatag ID Limited, who are exhibiting the official CESAR security marking and registration scheme, power the technologies behind this popular and effective system. The unique Datatag technologies include tamper evident warning labels, RFID tags, Datadots and DNA.  On display on their stand V14, on the quarry floor, is a Doosan mini-excavator displaying the marking scheme for visitors to see.

Datatag representatives reported the first day a success after a constant flow of visitors from across the UK to the stand. CESAR, which now protects over 200,000 pieces of equipment, has contributed to a 70% reduction in theft of plant since it was launched in 2007 according to the Met Police’s PANIU (Plant and Agricultural National Intelligence Unit).

The proven CESAR system, which is made up of state of the art unique Datatag technologies, is promoted by the CEA (Construction Equipment Association) and supported by The Home Office and the police. It is all supported by major manufacturers who fit CESAR as standard to all new equipment, including JCB, Doosan, John Deere and Manitou to name just a few. Leading insurance companies also support the system by offering insurance discounts on all CESAR marked equipment of up to 25%.

Datatag predict the three day show will continue to be a storm and will reflect a healthy economy for the UK’s construction. For further details about CESAR or other Datatag systems visit stand V14!

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