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FEATURE ARTICLE LANDSCAPE AND AMENITY - KUBOTA UK ADOPTS CESAR FOR M SERIES TRACTORS

FEATURE ARTICLE LANDSCAPE AND AMENITY - KUBOTA UK ADOPTS CESAR FOR M SERIES TRACTORS

Article Source: www.landscapeandamenity.com/

Kubota UK’s has announced its adoption of the official CESAR Scheme for its M Series range of tractors.

The CESAR security and registration scheme is owned and managed by the Construction Equipment Association (CEA) and supported by the Agricultural Engineers Association (AEA).

By utilising Datatag ID technology, CESAR is designed to increase machine security and deter tractor theft.

Dave Roberts, Managing Director at Kubota UK, commented: “As a manufacturer, it’s our responsibility to do all we can to make our products as appealing as possible to our customers and less attractive to criminals.

“Datatag ID is proven in protecting and reducing machinery theft as well as being an essential technology for recovering stolen equipment.”

Chris Harrison, Sales Director at Datatag ID Ltd, said: “We have been working in partnership with Kubota UK for a number of years helping to protect its market leading range of mini-excavators. It’s fantastic that the business has now decided to expand its support of CESAR for its M Series tractors.”

The Datatag ID system works by giving each piece of equipment a multi-layered ‘fingerprint’ that thieves cannot remove. Each Kubota M Series tractor will be fitted with four tamper evident registration plates with a unique registration number, RFID tags, Datatdots and forensic DNA.

CESAR operate a 24x7 call centre which the police and other enforcement agencies can use to establish the identity and ownership of CESAR registered equipment. CESAR protects over 250,000 pieces of equipment and the recovery rate for stolen CESAR registered machines is more than double that for unregistered equipment.

Karen Tipping, Kubota UK’s marketing manager, concluded: “As a business, we are always looking at new initiatives that will benefit our customers, particularly when it comes to machine security. Kubota and Datatag will be working together, in the coming months, to further promote crime awareness and prevention.”

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