Successes in Reducing Theft
Since being introduced in 1992, Datatag has recorded many significant successes in theft reduction. It has assisted in dramatically reducing the amount of stolen property in many markets including Motorcycles, Plant and Machinery, Cycles and Personal Watercraft or "Jet Skis". An independent survey conducted by the Motorcycle Industry Association (MCIA) declared that without Datatag fitted, a motorcycle is more than twice as likely to be stolen. Datatag is supported and recommended by many insurers, authorities and organisations and governing bodies including the Personal Watercraft Partnership (PWP), Auto Cycle Union (ACU), Royal Yachting Association (RYA) and British Marine Federation (BMF).
Datatag - A unique layered approach to crime prevention and asset identification
Machine Recovery
Police Scotland Recovery
Putting theory into practice, Police Scotland recovered stolen plant following free training (including PLT input) at CITS police training. The officer used the Datatag RAPID app to easily ID the CESAR protected machine!
Other Recoveries
Datatag Racing Event
One of the world's most iconic sporting venues, Brands Hatch continues to host some of motorsport's most prestigious events. The Kent circuit is visited by a huge variety of championships on both two and four wheels – most notably for motorcycles, the British Superbike Championship, which races on the Grand Prix circuit twice annually. Beloved by the fans, spectators regularly camp out for the whole weekend creating a festival atmosphere. Brands Hatch sits within a natural amphitheatre to offer dramatic views of some of the sport’s most iconic corners including the legendary Paddock Hill Bend.
Datatag Social Feed
ROUND RECAP: Scott Redding and the Hager PBM Racing Team still lead the way in the @DatatagID Fast Start Award ahead of McAMS Yamaha's Bradley Ray. Next up we head to @Brands_Hatch for the penultimate round of the season! You can watch all the #DoningtonBSB highlights tonight on free-to-air channel Quest from 11pm too!
— British Superbike Championship (@OfficialBSB) October 5, 2026
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