Successes in Reducing Theft
Since being introduced in 1992, Datatag has recorded many significant successes in theft reduction. It has assisted in dramatically reducing the amount of stolen property in many markets including Motorcycles, Plant and Machinery, Cycles and Personal Watercraft or "Jet Skis". An independent survey conducted by the Motorcycle Industry Association (MCIA) declared that without Datatag fitted, a motorcycle is more than twice as likely to be stolen. Datatag is supported and recommended by many insurers, authorities and organisations and governing bodies including the Personal Watercraft Partnership (PWP), Auto Cycle Union (ACU), Royal Yachting Association (RYA) and British Marine Federation (BMF).
Datatag - A unique layered approach to crime prevention and asset identification
Machine Recovery
Identified / Recovered Ifor Williams Horse Trailer
A stolen Ifor Williams Horse trailer has just been ID’d & recovered following good work by Norfolk Police. It was circulated stolen on our database against the trailer details and Datatag technology fitted to all Ifor Horseboxes! Soon to be returned to the owner!
Other Recoveries
Datatag Racing Event
Snetterton circuit is one of the UK's finest motor racing facilities, and the country’s newest circuit following a major redevelopment in 2011. The circuit blends a challenging and complex layout with fast straights to create a unique challenge - much of which can be viewed from raised spectator banks to offer some of the best viewing in Britain. The British Superbike Championship uses the 300 circuit, which was designed by circuit boss Jonathan Palmer, and features a thrilling mix of corners, some of which are inspired by other circuits across the globe.
Datatag Twitter Feed
ROUND RECAP: In the @DatatagID Fast Start Award Bradley Ray now moves to the top of the standings after Knockhill
— British Superbike Championship (@OfficialBSB) June 22, 2026
A point is awarded for the rider leading the pack into the first intermediate check point on the opening lap of the race
Remember you can relive the action with… pic.twitter.com/L7hSKS2JeY
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