Successes in Reducing Theft
Since being introduced in 1992, Datatag has recorded many significant successes in theft reduction. It has assisted in dramatically reducing the amount of stolen property in many markets including Motorcycles, Plant and Machinery, Cycles and Personal Watercraft or "Jet Skis". An independent survey conducted by the Motorcycle Industry Association (MCIA) declared that without Datatag fitted, a motorcycle is more than twice as likely to be stolen. Datatag is supported and recommended by many insurers, authorities and organisations and governing bodies including the Personal Watercraft Partnership (PWP), Auto Cycle Union (ACU), Royal Yachting Association (RYA) and British Marine Federation (BMF).
Datatag - A unique layered approach to crime prevention and asset identification
Machine Recovery
Identified / Recovered John Deere Gator
Another stolen John Deere gator identified (this time by Lincs Rural Crime and NCATT UK Police) using CESAR scheme and our free police app RAPID. Fantastic to see the CESAR scheme being used to such great effect. In flip flops or boots, it’s another RAPID police ID.
Other Recoveries
Datatag Racing Event
Originally built in 1940 as RAF Thruxton, a World War II airfield and home to both the RAF and USAF, the site was used for troop-carrying aircraft and gliders during the D-Day landings. In 1946 it was decommissioned and from 1950 it was used for motorsport. Motorcycling was the first sport to be staged there, with four-wheeled racing commencing from 1952. Thruxton is one of the fastest circuits on the British Superbike Championship calendar and one which has hosted events as varied as World Endurance motorcycles, European F2 cars and trucks. The demands of the circuit range from the long, fast straights and flowing corners to tight, demanding Complex and Chicane sections.
Datatag Twitter Feed
ROUND RECAP: In the @DatatagID Fast Start Award, @BradRayRacing holds a one point advantage over @Reddingpower and @MaxCook_30 ahead of @thruxtonracing
— British Superbike Championship (@OfficialBSB) August 3, 2026
Remember you can watch all the highlights tonight from @Oulton_Park on free-to-air channel @QuestTV from 11pm#OultonBSB… pic.twitter.com/DjRVt5rYtX
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