Successes in Reducing Theft
Since being introduced in 1992, Datatag has recorded many significant successes in theft reduction. It has assisted in dramatically reducing the amount of stolen property in many markets including Motorcycles, Plant and Machinery, Cycles and Personal Watercraft or "Jet Skis". An independent survey conducted by the Motorcycle Industry Association (MCIA) declared that without Datatag fitted, a motorcycle is more than twice as likely to be stolen. Datatag is supported and recommended by many insurers, authorities and organisations and governing bodies including the Personal Watercraft Partnership (PWP), Auto Cycle Union (ACU), Royal Yachting Association (RYA) and British Marine Federation (BMF).
Datatag - A unique layered approach to crime prevention and asset identification
Machine Recovery
Identified / Recovered John Deere Gator
Another stolen John Deere gator identified (this time by Lincs Rural Crime and NCATT UK Police) using CESAR scheme and our free police app RAPID. Fantastic to see the CESAR scheme being used to such great effect. In flip flops or boots, it’s another RAPID police ID.
Other Recoveries
Datatag Racing Event
Fondly nicknamed the 'mini-Nürburgring', Cadwell Park has a special place in the hearts of British Superbike Championship fans. The circuit is unlike anything else in UK motor racing, and features the iconic Mountain over which motorcycles fly – literally! Cadwell Park's twisty and undulating nature, winding through open park and woodland, have made it into a proper destination circuit and each season is built around the arrival of BSB for the August ‘Party in the Park’ – there’s nothing else quite like it!
Datatag Twitter Feed
DatatagID mention on BBC:
— Datatag (@DatatagID) August 10, 2026
21 drivers dealt with for motoring offences as part of a targeted operation by police in Wolverhampton.
Officers were joined by staff from the Driving and Vehicle Standards Agency & forensic marking firm Datatag to focus on commercial vehicles. pic.twitter.com/4y1MFOy6Vx
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