Successes in Reducing Theft
Since being introduced in 1992, Datatag has recorded many significant successes in theft reduction. It has assisted in dramatically reducing the amount of stolen property in many markets including Motorcycles, Plant and Machinery, Cycles and Personal Watercraft or "Jet Skis". An independent survey conducted by the Motorcycle Industry Association (MCIA) declared that without Datatag fitted, a motorcycle is more than twice as likely to be stolen. Datatag is supported and recommended by many insurers, authorities and organisations and governing bodies including the Personal Watercraft Partnership (PWP), Auto Cycle Union (ACU), Royal Yachting Association (RYA) and British Marine Federation (BMF).
Datatag - A unique layered approach to crime prevention and asset identification
Machine Recovery
UK Stolen Takeuchi Seized in Poland
This UK stolen Takeuchi has yesterday been seized in Poland. It was on cloned counterfeit ID but was quickly identified thanks to the power of CESAR Scheme and our free police app RAPID. Great work and collaboration by Polish police, Datatag PLT and NCATT especially!
Other Recoveries
Datatag Racing Event
One of the world's most iconic sporting venues, Brands Hatch continues to host some of motorsport's most prestigious events. The Kent circuit is visited by a huge variety of championships on both two and four wheels – most notably for motorcycles, the Bennetts British Superbike Championship, which races on the Grand Prix circuit twice annually. Beloved by the fans, spectators regularly camp out for the whole weekend creating a festival atmosphere. Brands Hatch sits within a natural amphitheatre to offer dramatic views of some of the sport’s most iconic corners including the legendary Paddock Hill Bend.
Datatag Twitter Feed
BSB Giveaway! Paddock passes for BSB's biggest event - Brands Hatch- 26-27 July.
— Datatag (@DatatagID) July 18, 2025
Datatag is giving you the chance to win a pair of weekend passes to @OfficialBSB at @Brands_Hatch
Just follow us & tag a friend you’d like to bring! This comp will run until 4pm Monday 21st July. pic.twitter.com/oPgsFuGk5i
Datatag Facebook Feed
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