Successes in Reducing Theft
Since being introduced in 1992, Datatag has recorded many significant successes in theft reduction. It has assisted in dramatically reducing the amount of stolen property in many markets including Motorcycles, Plant and Machinery, Cycles and Personal Watercraft or "Jet Skis". An independent survey conducted by the Motorcycle Industry Association (MCIA) declared that without Datatag fitted, a motorcycle is more than twice as likely to be stolen. Datatag is supported and recommended by many insurers, authorities and organisations and governing bodies including the Personal Watercraft Partnership (PWP), Auto Cycle Union (ACU), Royal Yachting Association (RYA) and British Marine Federation (BMF).
Datatag - A unique layered approach to crime prevention and asset identification
Machine Recovery
Recovered Stolen KTM Motorcycle
Some great work by Merseyside Traffic Police meant that a stolen KTM was seized during a warrant recently! The Datatag multi layered security system (coupled with our free police app RAPID) helped Merseyside Police vehicle examiners confirm the bikes true ID and theft status!
Other Recoveries
Datatag Racing Event
For the first time since 2017, the Bennetts British Superbike Championship crown has been successful defended as Kyle Ryde took sixth place finish in the final race of the season to celebrate a second consecutive title victory with Nitrous Competitions Racing Yamaha. Bradley Ray of Raceways Yamaha takes the Datatag Fast Starts Award for 2025. We look forward to the start of 2026 with the first rounds of testing in April.
Datatag Twitter Feed
1976-2026! This BMW R1300R took part in the Super Hooligan races at Daytona 200 to remember the BMW Motorrad Daytona race AND AMS SBK SERIES victory in 1976. Reminder- all UK registered machines supplied with #datatagid as standard from @BMWMotorradUK pic.twitter.com/TKXz5oarPo
— Datatag (@DatatagID) March 12, 2026












