Successes in Reducing Theft
Since being introduced in 1992, Datatag has recorded many significant successes in theft reduction. It has assisted in dramatically reducing the amount of stolen property in many markets including Motorcycles, Plant and Machinery, Cycles and Personal Watercraft or "Jet Skis". An independent survey conducted by the Motorcycle Industry Association (MCIA) declared that without Datatag fitted, a motorcycle is more than twice as likely to be stolen. Datatag is supported and recommended by many insurers, authorities and organisations and governing bodies including the Personal Watercraft Partnership (PWP), Auto Cycle Union (ACU), Royal Yachting Association (RYA) and British Marine Federation (BMF).
Datatag - A unique layered approach to crime prevention and asset identification
Machine Recovery
A Selection of Recovered Machinery in August
A selection of just some of the stolen and recovered vehicles identified by police in August using Datatag ID and CESAR Scheme technology! Each ID’d using our free police app RAPID which as one PC using it at a warrant commented: ‘RAPID was a great help’.
Other Recoveries
Datatag Racing Event
Donington Park is an internationally renowned venue of great historical significance – it hosted its first motorcycle races in 1931 before becoming established as the circuit we know today in the 1970s. The venue has benefitted from a multi-million improvement programme by operator MSV, which also oversees the running of the British Superbike Championship. The East Midlands circuit is a spectacular place to watch motor racing, with grandstands and spectator banks overlooking its trademark sweeping curves. BSB races on both of the venue’s layouts – the National circuit and Grand Prix layout, incorporating the Melbourne Loop.
Datatag Social Feed
ROUND RECAP: @Reddingpower and @PBM_Team still lead the way in the @DatatagID Fast Start Award after @ttcircuitassen ahead of McAMS Yamaha's @BradRayRacing
— British Superbike Championship (@OfficialBSB) September 21, 2026
Next up we head to @DoningtonParkUK for the penultimate round of the season!
You can watch all the #AssenBSB highlights… pic.twitter.com/H4v0IaKkTq
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